Shipping Promotion Codes (Shipping Coupons)
As we have had several requests for promotion coupons that effect change to the shipping panel in the checkout we have expanded the promotion code (web coupons) functionality to support this. This is now live on the beta branch of the platform (Sept 2016).
Possible Use Cases
The most common request has been for a coupon that offers free shipping if a shopper spends over a certain amount. Implementing this is as simple as creating a shipping web coupon with a 100% discount and a restriction that it only applies to basket totals over your chosen amount.
To take this to the next level, you can use rules to restrict the discount to customers based in a certain country/state. This allows you to offer targeted discounts.
You could also use the rules to restrict the web coupon to only work for certain shipping types.
You can make a coupon that reduces shipping by a chosen amount if you have a certain item in your basket.
There is nothing stopping you from applying some or all of the above at the same time. The system will not reduce the price of shipping below 0.
How to Implement
In the WebStore Manager(WSM) open Marketing->Web Coupons. Here you will find an interface that allows you to generate web coupons. When you create a new web coupon a window will pop up with three tabs:
The Details tab
Here you can give you coupon a name, generate a code and set the discount type. For shipping coupons use either Shipping Amount Off or Shipping Percentage Off. You can then set the amount or percentage off shipping that the coupon gives.
The Restrictions tab
Here you can set limits on the web coupons. You can limit the coupon use with a minimum order value, a maximum usage count, a maximum use per customer, an expiration date and restrictions on the price level of the customer.
The Rules tab
This is an optional tab, most people are happy to set restrictions and leave it there. However, for the brave, we have a rules system that you can use to fine tune your web coupons. It is this tab that allows you to target certain states/ countries or certain shipping types.
Note that in rules the area title Then perform the following action allows you to make the coupon active or not. The box to the right of this drop down is ignored. The discount offered is that entered in the Discount Amount input of the first tab, Details.
All the shopper has to do is enter their shipping coupon code in the provided box and the checkout will automatically modify the shipping and basket panels to reflect the coupon.