In an effort to provide your business with much more accurate visit statistics, we have recently released our Google Universal Analytics Integration. In many ways, it is an upgrade to the classic Analytics scheme and we strongly advise you to consider upgrading. This post will guide you through the necessary steps to get it running.
Before enabling this feature, please ensure that you have moved all your properties to the Universal Analytics. You can do so by the following this guideline: https://developers.google.com/analytics/devguides/collection/upgrade/
The obvious difference between the two methods is the number of cookies used by Google to track your users. Universal Analytics only make use of a single cookie (name _ga) to achieve that task.
The first thing you need to do is to enable it in your Webstore Manager and the option can be found under SEO as shown below:
Like with the classic Analytics, all you will need to do is to provide your Analytics ID and we will insert the necessary code in the header of your webpages.
We support all the features that were previously included in the classic Analytics such as ecommerce tracking, enhanced link attribution and visiors’ demographics tracking if you have enabled the support display advertising feature. We do not currently support custom dimensions and metrics.
This feature is currently only available in our Beta channel. As usual, we welcome any feedback, comments, and thoughts.