I notice that Google Shopping results have become more sophisticated (I’m in the UK and concerned with lighting) and that there are various options you can tick to refine your google shopping results - not just brand, price, seller.
For example I search google shopping for “Contemporary Chandeliers” and look at the results. I am offered “Finish” as an option down the left hand side, and also “Features” too.
If I search for “Contemporary Wall Lights” google offers “Finish” and “Design” down the left hand side.
So for our Google Shopping Products, do I need to do anything for Google to recognize these characterizations for our products (ie map a custom text field to a field in the interface file you create for example) or does google lift it from the Product Description?
I can see in WSM that you can map Color, Size, Pattern, Gender, Material and Age Group but not the options google is offering in the results for our types of products.
Thanks for clarifying.