We have an ongoing issue with tracking our sales nad marketing via Google Analytics-we can track through the process right up until the final point of sale but when the customer is transferred to Worldpay for payment we lose the ability to track. My understanding is that this is because Worldpay doesn’t allow trackers on its pages. Undrestandably this is extrenely frustrating as we often have morethan one marketing campaign on the go at a time and are really keen to be able to tie marketing effort to results in our analysis.
We use Worldpay Junior Select. As a Government Department we are somewhat hampered in our payment options and at this stage Junior Select is all we are able to use. We have been told that it might be possible to work round this if we use the XML Direct method where Nitroisell capture the customer’s card details and pass them onto WorldPay, without storing them. In order to do this we would need to go through Government Banking Services to gain a dispensation to allow using the XML Direct method on the WorldPay Business Gateway. This will be a bit problematical so before we undertake this I would be very keen to know if there is anyone out there using XML Direct and Google Analytics successfully. Alternatively if anyone is using Worldpay and Google Analytics together suv=ccessfully in another way I would be very keen to hear from you.
Looking forward to your feedback.